Henry KartagenerGo to All Board Members
President, Kartagener Associates, Inc
Henry Kartagener has comprehensive experience in the development and implementation of sales and marketing strategies for international travel products wishing to enter the North American market.
Mr. Kartagener has been providing comprehensive marketing and sales services to National Tourism Boards, hotels and airlines since 1995. These services have been inclusive of advertising, public relations and the production of collateral materials where required.
Mr. Kartagener served as the Director of Marketing & Sales for South African Airways (SAA) for 12 years. The position was based in New York and included responsibility for both North and Central America.
Kartagener currently represents products and destinations that offer great value, however, do not have high name recognition in the travel market place among consumers or the travel trade. Furthermore, these clients do not have sufficient resources to independently
penetrate the market. Botswana Tourism, Legacy Hotels & Resorts, Rovos Rail and Victoria Falls Safari Lodge, Sabi Sabi Game Reserve are some of the major clients who fall into this category.
Kartagener has developed marketing plans that enable these destinations and properties to have greater reach without increasing their respective marketing budgets. He developed strategies that focus on relationship marketing. This has brought together suppliers who have consolidated their marketing budget for the purpose of achieving a common objective; selling the destination.
These initiatives have successfully brought competitors together in major marketing activities. Poorly funded tourism boards and suppliers must implement a relationship marketing program if they are to successfully penetrate the US market.
Kartagener has served as the president of the New York Airline Sales Managers Association in 1983/84. This position was held while serving as the Sales Manager for TAP-Air Portugal in New York. Kartagener was also recognized by Vice President Al Gore for his contribution to the USA – South Africa Conference on Democracy & Economic Development in Atlanta in 1994.
Mr. Kartagener enjoys the outdoors and resides in Dix Hills, New York
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