At the 2017 New York Times Travel Show, scheduled for January 27 to 29, 2017, at the Jacob K. Javits Convention Center in NYC, one of the newest developments will be a Family Travel Pavilion, 7,000 square feet of carpeted space that will be divided into exhibit booth space, a presentation stage and a kids demonstration area. The pavilion will showcase leading players in the family travel space, including lodges, resorts, destinations, cruise lines and dude ranches.
The Family Travel Association (FTA) is proud to announce that we are the New York Times Travel Show Industry Sponsor of this inaugural Family Travel Pavilion, providing an enticing space for the 93% of American parents who are either “very likely” or “likely” to travel with their children in the next two years (see research here). Virtuoso also reports that family travel is the #1 trend in travel this year.
Exhibitors in the Family Travel Pavilion will be at a new crossroads where family-friendly travel organizations can gain exposure to and interact directly with the 900-plus media in attendance to seek news about destinations, latest trends, products and technology; and the almost 21,000 consumers interested in learning more about family travel. (Surveys of Travel Show attendees consistently show that family travel is one of the top areas of interest for consumer travelers to research during the show.)
The pavilion is a big and important step up from this year (2016), when in addition to manning a booth, Rainer Jenss, FTA Founder and President, headed a panel about “Hidden Secrets for Traveling Families.” The other participants were Laura Begley Bloom, former Executive Editor of Yahoo Travel; Elaine Alimonti, Group Publisher of Lonely Planet and Budget Travel; and Sally Black, Founder of Vacationkids.com.
This is the level of expertise that will also be brought to bear during a targeted Trade Day seminar called Focus on Family Travel and featuring expert panels of travel professionals who will spotlight travel trends and information important to travel agents selling adventure travel.
This year, “Welcome to the World” is the theme for the overall Travel Show, where industry experts and travel enthusiasts come together to share the latest travel news, trends and inspiration for the year ahead. The theme is fitting for the first Family Travel Pavilion and to the FTA, whose mission is to inspire families to travel more by helping them discover what’s possible.
Tickets for the show are available at NYTimes.com/TravelShow.
Travel companies seeking information about exhibit booths and custom sponsorship opportunities should review the materials here.
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