Now picture horses and corrals, Stetson hats and western boots, cookouts and wide open landscapes straight out of cowboy movies and novels. Your heart goes pitter-patter, just a little bit. Or a lot.
Because in today’s era of quick-paced modernization, invasive technology and growing detachment from nature (and one another), the ranch appeal is arguably more potent — for all generations — than ever before.
“Perhaps it is the allure of the Western lifestyle that people long to experience,” says one dude ranch manager. Perhaps. Whatever the case, when on a dude ranch, “The feelings that awaken inside of you are something that most people never imagine. It’s the magic!” says an activity director from another dude ranch.