Sally Black

Chair of Travel Agent Initiative

Sally caught the travel bug herself as a single mother with three young children. She left her position as a pediatric nurse to become marketing director for one of the first online travel companies. She quickly found herself speaking, consulting and traveling the globe, often with her kids along for the ride. This practical experience, parental multitasking and first-hand travel knowledge is what she shares with her clients. She’s also offers this unique insight during national TV interviews on CNN, ABC and NBC. Sally has also been quoted by the New York Times, USA Today, The Wall Street Journal and The Washington Post.

To celebrate the 15th anniversary of Vacationkids, Sally published her first book “Fearless Family Vacations – Make Everyone Happy Without Losing Your Mind”. In the book, Sally acts as a tour guide leading parents to the perfect family vacation. Sally teaches families how to confidently plan enjoyable, affordable vacation experiences with their children at every age. The book also addresses the unique needs of today’s families offering specific travel tips for divorced, blended, gay, single-parent and multi-generational families.

Sally resides in the Pocono Mountains of Pennsylvania with her husband Brian and her collies. She’s recently been promoted to the most thrilling position of her entire career and has added the honored title of “Grandma” to her illustrious resume.

industry member Spotlight

Empire State Development, Division of Tourism – I LOVE NEW YORK

Just a short drive from the nation’s most populated city, the State of New York has glorious white sand beaches, theme parks, children’s museums, more ski areas than any other state and the Adirondack Park, the largest park outside of Alaska. I love New York!

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I Love New York