The third informative and engaging FTA virtual event is scheduled Tuesday May 25, 2021 at 2:00 EST:
Techniques To Attract Traveling Families
FTA Founder, Rainer Jenss will moderate a panel discussion with fellow members to discuss how they plan to market themselves to families who are ready to travel again and reconnect with loved ones they may not have seen each since the pandemic began.
Watch the webinar (Zoom recording) Here
Founder, Family Travel Association
Director, National Accounts
Royal Caribbean International Laurie Bohn is the Director of Trade Sales and National Training for Royal Caribbean International. She leads an award-winning team of more than 30 and is instrumental in executing the global cruise brand’s trade strategy in the U.S. and Canada. In her role, she oversees the Business Development Services team, National Training team, as well as manages the cruise line’s relations with trade association partners.
CEO & Founder
CertifiKID & Macaroni Kid CEO & Founder of CertifiKID, recognized as one of best deal websites for parents. Soccer Mom of 2. Wife of Attorney. Entrepreneur (a/k/a “Mompreneur”). Speaker. Thought Leader. Maryland native. Expert in the daily deal, Mom, and digital media space. Extroverted introvert. Brainstormer. Degrees in Criminal Justice and Security Management. Bargain hunter. Runner. Yogi. Reader. Foodie. Bad speller. Conservative gambler. Worrier. Operates in organized chaos. Doer, not talker. Traveler. Bad dancer. Writer. Laugher. Saver.
Co-founder, FamilyVacationist.comChristine Sarkis is the co-founder of FamilyVacationist.com. She has spent nearly two decades sharing the best places to go with an audience of enthusiastic travelers. Her stories have appeared in Conde Nast Traveler, USA Today, and dozens of other outlets. She has shared expert advice in publications including The New York Times and People magazine.
Travel Industry Sales Director, North AmericaVisit Orlando Tom Valley is a 21 year travel veteran of the hospitality industry. In his current role as Travel Industry Sales Director for Visit Orlando, he is responsible for business development and industry relationships with Orlando’s top travel partners within the United Sates and Canada. Before joining Visit Orlando in 2018, Tom was an executive with SeaWorld Parks and Entertainment’s Corporate Office. During his 18 years at SeaWorld Parks, Tom held various roles with evolving responsibilities in Park Operations, Marketing, Sales, Promotions, and Partnership. He is a graduate of University of Florida (BS Travel & Tourism) and University of Central Florida (MS Tourism Management).
Recent webinars: Monday, April 19th
How Travel Insurance is Partnering with Family Travel Advisors to Bring Back Travel.
FTA members Allianz and MedJet share how they are working with Travel Advisors to provide safe and affordable options for customers concerned about investing in travel during these uncertain times. This session will focus on what has changed – and new in products and services to support family travel. Richard and Bill will share their expertise and answer questions during this informal yet informative session. Everyone selling Family Travel will benefit from this session.
Watch the webinar (Zoom recording) here:
Vice President, Head of Sales
Richard.Aquino@allianz.comAllianz presentation (PDF)
Here are some of the other topics you can expect in the coming months:
- Top Tips and Tactics for Marketing family Travel
- Media Round-table — Trends and Opportunities in 2021 and Beyond
- Using Social Media to Drive Revenue From Family Travel
The FTA proudly offers these virtual educational webinars to its members at no cost. Look for our calendar of events coming soon to our website!
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