Respondents in our survey were asked to identify areas where they would like the industry to improve on how well it serves traveling families. Commonly raised issues include:
- The challenge and added cost of being seated together on flights.
- The scarcity of family rooms or connected rooms in hotels.
- The high cost of family travel, and the desire for lower-cost options and discounts.
- The need to improve quality and level of service across the industry, with regular references to the labor shortage across the sector.
- The dislike of hidden fees and charges that make pricing lack transparency.
This is a condensed summary of findings from the 2023 Annual US Family Travel Survey.