Affordability is identified as the top challenge to family travel by 59% of parent respondents. In response, 50% of parents say they will avoid hotels and airlines that charge extra fees. 49% of parents say they will pay closer attention to cancellation and refund policies. 36% say they will choose more affordable accommodations than they did in the past. Similarly, 38% of parents say they will seek out lodging options that offer kitchen facilities for in-room meals, and 35% say they will seek out budget dining options when traveling.