Adventure Travel Taps into the Family Market

Adventure Travel Taps into the Family Market

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A niche no longer reserved just for adrenaline junkies, adventure travel is attracting families

Brian Smith stared wide-eyed as his 11-year-old son Jonah took a running Tarzan-style leap from the zipline platform with arms outstretched, zoomed through the dense Costa Rican jungle and faded into the distance.

Earlier that day, Smith had also been harnessed to a zipline through that same forest. Although, he admits, his approach was much different than that of his seemingly fearless son.

Pushing to the front of the 30-person tour group, Smith had asked his guide if he could be the first one to go. Otherwise, Smith — who has a fear of heights — knew there was a strong possibility he would change his mind and then watch his family fly by without him.

Smith’s wife, Leora Fromm, and their daughter Kahlo also took a turn at the zipline that day. They were following a guided itinerary booked through G Adventures, a tour operator that specializes in adventure tours and expeditions for groups and families.

Read more at Travel Age West

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