Airlines Need to Think More About How Families Fly

Airlines Need to Think More About How Families Fly

Posted on April 17, 2017   •   Airline Passenger Experience Association

APEX Insight: Airlines will need to reconsider the solitary seating and refined cuisine that cater to adult passengers to win over parents who travel with their little ones in tow.

Despite laments for the days when families ostensibly boarded aircraft as the royal court did their chariot, recent government legislation indicates that parents and their young remain top of mind in the air travel industry. Over the past year alone, the Federal Aviation Agency approved a bill requiring airlines to seat families with children together without additional fees, and President Obama signed the Bottles and Breastfeeding Equipment Screening (BABES) Act into law, instructing the Transportation Security Administration to better accommodate parents traveling with breast milk, infant food and other feeding equipment. The regulations have been heralded as major victories for traveling families and as an assurance of the turning tides.

Families may not account for the most lucrative consumer group in the air travel industry, but they are perhaps one of the most reliable: “The average yield for families is lower than that for business travelers. However, as a large customer segment, families are also interesting for volume reasons,” a Lufthansa spokesperson explains. “Families mostly book further in advance, which is important for an airline in terms of its base load factor.” And with an estimated 60 million millennials expected to become parents in the next decade, traveling families are set to be one of the largest growth segments in the industry.

Read more at APEX

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One response to “Airlines Need to Think More About How Families Fly”

  1. Dominic Marcello says:

    Lufhansa could care less about your family. Just this past September, I had to pay an extra $300 to ensure at least one of my wife or I would be able to sit next to our just turned 4 year old son on a flight from New Orleans to St Petersburg Russia. Then, after the 10 hour international leg of the flight, we made the mistake of stopping for 10 minutes to clean the urine off our boy, and would up missing our connection by 5 minutes. They apparently determine acceptable layover times based on healthy adults without children – our was an hour and a half – but because we had to leave security and go back through, that combined with the 10 minutes to clean to boy up means we missed our connection by 5 minutes. The gate agent was extremely rude and unsympathetic about it and made some snide remark, she had no care whatsoever that we had just spent 10 hours on board a plane with a young child. Then they charged us about $1500 or so to put us on the next flight, explained we were “lucky” because they should be charging us $3000. At the same time I was shelling out the money they robbed from me, I overheard another family in a very similar situation who was not as fortunate as us. They didn’t have the money and were stranded in Frankfurt. Lufhansa could care less about your children, we will never fly with them again.

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