Celebrity Becomes First Official FTA Alliance Partner

Celebrity Becomes First Official FTA Alliance Partner

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Despite the devastating impact the pandemic has had on the cruise line industry, Celebrity Cruises is onboard as the FTA’s first official Alliance Partner. To broaden their involvement with the FTA, Celebrity will sponsor the next research report co-produced annually with New York University (NYU).

As part of this all-important transition year for the FTA, we have created an Alliance Partnership program to provide additional benefits for a select group of member companies who want to align themselves more closely with the association’s mission and overall vision. For their support, Alliance partners will have access to exclusive benefits and marketing opportunities designed to reach (1) travel advisors; (2) media professionals; and (3) ultimately, traveling families.

“We are strong proponents of the FTA’s Mission and wanted to further support their efforts to help the industry better understand this important segment of the industry which Celebrity Cruises sure does. Our “Camp at Sea program is such a fun, engaging and an enriching family cruise experience,” said Ron Gulaskey, AVP, National Account Sales & Trade Associations at Celebrity. “By sponsoring the next FTA US Family Travel Survey, we should all benefit from seeing what impact COVID-19 has had on the attitudes, challenges, and intended behaviors of American families when it comes to traveling. This will certainly help us in our messaging and what to prioritize moving forward.”

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