“Vacation rentals are exploding because family travel is exploding,” says Caroline Shin, CEO of Vacatia. Gail Mandel, CEO of Wyndham Vacation Rentals, agrees: “For decades, the American traveler was conditioned by hotel standards, but now that companies have brought quality standards to the vacation rental space, it’s enticing a whole new set of travelers.” Apparently, adjoining hotel rooms, a rollaway bed, minibar and a coffee pot in the hotel bathroom “are not really exciting family amenities,” concludes Shin.
This comes as no surprise to anyone helping the new generation of traveling families meet their adventure desires. Gone are the days of more limited vacation accommodation choice. Instead, the brave new world of short-term holiday homes that look like — and sometimes even are — homes away from home is decidedly upon us, something of enormous interest and value to family groups.
A Broad Range of Opportunity
The types of properties and the structures that underpin them are increasingly diverse. Most people think first of vacation rentals as private homes (or parts of homes), but these days there are also residences in timeshares and premier independent resorts, the latter promising all the space and freedom of home rentals with the advantages of hotel-like services.
Similarly, the management and marketing agents looking after the needs of such a broad mix of properties is just as diverse, from HomeAway, the world’s leading online marketplace for vacation rentals, and The Clear Creek Group, which offers luxury rental homes primarily in and around Jackson, Wyoming, to Vacatia, a resort marketplace, and Wyndham Vacation Rentals, the world’s largest serviced vacation rentals business.
What motivates families to turn to the vacation rentals managed by all four of these brands is quite similar; however the differences between them point to the breadth of opportunity available to travelers.
Leave a Comment
Your email address will not be published. Required fields are marked *