The Ethical Use of AI in Group Travel
It seems everywhere you look, there’s talk of artificial intelligence (AI) and its effect on our personal and professional lives. Those in the travel industry may be wondering what it’s all about or even be nervous AI will replace their job. Thankfully, travelers still seek human connection and are appreciating travel advisors and tour operators…
Read MoreSocial Media Best Practices
Social media can be a powerful tool, but only if you know how to use it right. In a Lunch & Learn with Tamay Shannon, Social Media Strategist and Founder of W2S Marketing, we looked at how you can effectively use social media to boost family travel business. Shannon explored best practices for creating engaging content…
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Parents’ Priorities Have Shifted
Two years ago, our survey showed that the pandemic strongly affected family travel behavior. For example, active vacation types such as camping and visits to National Parks saw a surge in interest, which has since returned to pre-pandemic levels. And two years ago, 26% of respondents considered COVID-related concerns such as social distancing in their…
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Why Handling Mistakes Well Is a Key to Amazing Customer Service
Good customer service becomes noticeable for two reasons: 1. A company or brand can be known for amazing customer service and experience. Customers may notice the employees’ attitude, how easy they are to do business with and more. But sometimes they don’t, because it’s expected. However, over time, customers will notice that there are never…
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Smarter and Lighter: Winter Packing Tips
We’ve all been there: trying to fit everything we think we need in a suitcase, on top of needing bulky (yet necessary) winter gear. Ditch the stress that comes along with traveling during the snowy season, with these pro tips. Embrace packing cubes. At first, they might seem pointless. But don’t pretend like you haven’t destroyed your…
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Universal Orlando Resort’s New Theme Park, Universal Epic Universe, to Officially Open on May 22, 2025
The countdown to Epic has officially begun! Universal Orlando Resort’s highly anticipated fourth theme park-Universal Epic Universe-will officially open on May 22, 2025, unlocking the portals to five astounding worlds that will bring to life extraordinary adventures that go beyond attendees’ wildest imaginations. Universal Epic Universe is the most ambitious theme park Universal Destinations and Experiences…
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Affordability Concerns Are Starting to Change Behaviors
Affordability is identified as the top challenge to family travel by 59% of parent respondents. In response, 50% of parents say they will avoid hotels and airlines that charge extra fees. 49% of parents say they will pay closer attention to cancellation and refund policies. 36% say they will choose more affordable accommodations than they…
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What’s Motivating Travelers in 2025?
As a new year quickly approaches, group travel professionals have their sights set on the future and what it takes to be successful in 2025. But what’s got travelers feeling excited to hit the road in 2025? Come along as we find out. Expedia Group’s Unpack ’25 examined what’s motivating travelers and where they will go next…
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Making the Most of the Multi-Generational Travel Trend
Multi-generational travel is undoubtedly a growing sector of the group travel market. According to the Family Travel Association (FTA) 2023 U.S. Family Travel Survey, over 50% of parents say they’re planning to travel with both their grandparents and children, indicating more family groups on the road. MULTI-GENERATIONAL TRAVEL’S POPULARITY Ken Shapiro, President of the Board for FTA, says…
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Discover DeKalb: Staying Ahead of the Curve
Just outside of downtown Atlanta, Georgia, Discover DeKalb represents a group of cities and towns with a hugely diverse selection of travel offerings. Discover DeKalb works closely year-round with local attractions and hotels, motorcoaches, and tour advisors to help bring tourism to the area. Over the past year since the CVB joined the Family Travel…
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Explore Peru
Recently, COLTUR’s CEO, Miguel Velasco, together with his wife and children, ventured into the heart of the Amazon rainforest, enjoying an exploration of the wonders of the Tambopata National Reserve. A boat, modern eco-lodge in the depths of the forest, observation tower, reflective canoe ride, research center, and countless majestic jungle animals-they experienced it all.…
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Explore These National Parks This Fall
Exploring fall colors and more in these top national parks. From golden aspens to crimson maples, there are perhaps no better places to revel in fall’s natural splendor than in a national park. Of the 63 national parks in the U.S., several are situated perfectly to welcome groups hoping to catch some views of the…
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