The Family Travel Association invites their Travel Agent Members to participate in the FTA Academy. This is the industry’s first training and certification program dedicated to the specialty of family travel. It sets the standard for knowledge, expertise and excellence for agents that make working with families and traveling with children a priority.
The goal of the program is to provide agents with the necessary insights and information to grow their business and achieve success in family travel sales.
FTA Certified Travel Agents will have the competitive advantage to confidently deliver family vacation experiences that exceed client expectations at every life stage. In addition, consumers will have peace of mind when they work with travel agents who display their certified badge.
The FTA Academy is also approved by the Travel Institute.
Agents already Certified by The Travel Institute will earn 3 Continuing Education Units (CEU’s) once they become a FTA Member and successfully complete the FTA Academy. For more information, click here.
The FTA Academy is supported by MSC Cruises and open to all current FTA agent members.
The program consists of 23 video modules offering insightful and thought provoking content for agents at every stage of their career. FTA Academy was created by Sally Black, Director of Travel Agent Initiatives at the FTA. Sally brings over 20 years of experience and agent training from her travel agency Vacationkids and has the unique perspective as an author and former pediatric nurse. After agents have completed the informative and entertaining training videos, they must pass a 50 question comprehensive online test to receive their certification.
Upon successful completion with a passing grade, agents will receive a certification “badge” that they can proudly display on their website, email signatures, business cards and marketing materials.
This is a way to demonstrate to their clients, as well as the travel industry, their dedication, knowledge, expertise and commitment to excellence when creating vacation experiences for families.
“New agents, or agents new to the lucrative family market, will gain a better appreciation of the challenges of planning memorable travel experiences for families,” says Black. “This training addresses the skills to overcome these unique challenges. Experienced agents will certainly appreciate new insights into this ever-evolving family market thanks to the FTA’s research partnership with NYU School of Professional Studies, The Jonathan M. Tisch Center for Hospitality and Tourism. This research will help agents adjust their business plans with respect to many new opportunities in family travel sales. In addition, seasoned agents can use this program to onboard new talent and grow their agencies more efficiently.”
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More families are traveling than ever before, and they're increasingly searching for meaningful and authentic experiences. But where to begin? This free guide provides plenty of inspiration for getting off the beaten path.
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