Signature Travel Network held its first Luxury Summit in Dallas, Texas on April 10th. The sold-out event featured senior representatives from a variety of industries and organizations within the luxury segment, as well as over 250 Signature members.
“Luxury travel is one of the fastest-growing segments of our business, and our greatest opportunity,” said Ignacio Maza, Executive Vice President for Signature.
Summit speakers included Milton Pedraza, CEO of The Luxury Institute. Rainer Jenss followed Pedraza and discussed the latest trends in the luxury family travel segment including the FTA’s latest research conducted in conjunction with Travel + Leisure magazine. In addition, attendees received updates from leading luxury travel brands, including FTA member Abercrombie & Kent.
Jenss emphasized how important it is for travel advisors to recognize the influence children have in the vacation decision making process, pointing out that 62% have a say in the destination parents select. He also encouraged advisors to push their family clients to book their vacations at least 6-9 months in advance given how often they procrastinate in doing so until the fares are too high or inventory is hard to find.
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