New Growth Potential in Family Travel Market

New Growth Potential in Family Travel Market

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Travel agents definitely have an opportunity when it comes to selling to families who are craving information and price transparency.

According to a new study by the Family Travel Association (FTA) and the NYU School of Professional Studies (NYUSPS) Jonathan M. Tisch Center for Hospitality and Tourism, opportunity is being left on the table in the family travel market, especially multigenerational options in the travel space.

“Our 2017 survey findings signify a major growth opportunity for the family travel industry,” said Rainer Jenss, president of the FTA.

This year’s study included more in-depth research into what families thought of their options when it came to travel. The results showed a disconnect between travel sellers and consumers.


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