Family Travel Association Newsletter

We're Growing Steadily!

Week of January 26, 2015

This is the newsletter of the Family Travel Association, a new coalition of the leading family travel experts, media properties and companies, coming together to create an industry voice that will transform the way families travel — charting a path for the future generations of travelers the industry needs to cultivate.

Family Travel Association News

The weeks and months ahead will see lots of growth in the Family Travel Association. In pursuit of that, we've certainly not been idle. Here's just some of where and how we've been meeting the general public and industry leaders.

Rainer Jenss and FTA Board Members Present at the New York Times Travel Show

The New York Times Travel Show, held this year from January 23-25 in New York City, is the largest trade and consumer travel event in North America, attended annually (despite the winter chill) by more than 20,000 travelers and industry professionals. In addition to an interactive exhibition, the show provides educational seminars; this year, Rainer Jenss, our president and founder, participated in a panel about the best family cruises, adventure trips and resort vacations in and around NYC. He was joined by friends Eileen Ogintz (Taking the Kids), Lissa Poirot (Family Vacation Critic) and Kyle McCarthy (Family Travel Forum). You can download the panel's presentation here (1 MB). We plan to work with event organizers to have a presence at the Travel Show in 2016.

Family Travel Association Joins Forces with USTOA

The United States Tour Operators Association (USTOA) has been a leading voice for the tour operator industry for 40 years, its member companies representing more than $12.5 billion in revenue. Plans are afoot to collaborate with the USTOA in demonstrating the ways in which families can rely on tour operators to formulate their travels, paying particular attention to the pluses and minuses of professional support versus doing it on your own.

Family Travel Association Membership

The Family Travel Association membership base is steadily growing larger, now already including 30-plus associations, media outlets, destinations, tour operators, corporate entities, cruise lines, lodgings and travel specialists (see a brief list below).

Are you (or is your company) an advocate of family travel too? Then please join us. Now is a great time to get in at the ground level of what we're doing and be part of an active alliance of family travel industry providers calling attention to the joys and benefits of kid-inclusive travel. In addition to some of the benefits shared in the previous newsletter, you will be part of the sector's growth and reap reward from improved opportunities to share knowledge and build community.

Who Are Our Current Members?

* Associations – USTOA
* Media – AFAR, Expedia, Family Travel with Colleen Kelly, Scholastic Parent & Child, Travel+Leisure
* Destinations – Alaska, Empire State Development - Division of Tourism (I Love New York), South Dakota Department of Tourism
* Tour Operators – Abercrombie & Kent, Journeys International, Family Dive Adventures, Mandarin Journeys
* Corporate – Pyramid Hotel Group
* Cruise Line – Lindblad Expeditions
* Lodging – Atlantis (Bahamas), The Clear Creek Group (Wyoming), DoubleTree by Hilton (Orlando), Great Wolf Resports (Wisconsin), Hald Moon (Jamaica), Hawks Cay Resort (Florida), Hilton Daytona Beach (Florida), Kampgrounds of America, Mountain Sky Guest Ranch (Montana), Westin Grand Cayman, Westin Lake Las Vegas, Westin Orlando, Wigwam Resort (Arizona)
* Travel Specialists – The Family Traveler

Who Is Our Newest Member?

Mandarin Journeys is in the business of fulfilling lifelong family travel dreams and ambitions across a range of Asian destinations like Japan, China and the South East Asian subcontinent. Breaking the mold of standard tour packages, Mandarin Journeys curates and creates truly unique life experiences with the purpose of education, cultural enrichment and of course, unbridled enjoyment.

Family Travel Industry News

AARP has reported that 33% of travelers over 50 will take at least one multigenerational trip. "This trend is expected to increase for Generation X’ers who will begin to join the 50+ next year." 

We've been reading more and more about multigenerational travel, but also asked Sally Grimes, Director of Marketing and Family Programs of FTA member Journeys International what she thought about the value of this kind of travel:

"Journeys International was the first in our field to offer family travel. Now, 30+ years later, we are seeing a dramatic increase in travelers wanting to take their children and grandchildren on trips with them. Traveling is an excellent way of developing close and long-lasting relationships, and these family leaders are recognizing the value of travel experiences far outweighs the value of any material gift they could give to their family."
How about you? Have you seen similar changes in the way families travel? Please let us know by dropping us a note at
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