Family Travel Association Newsletter

As the FTA Pieces Fall into Place, Watch What Happens!

Week of March 14, 2016

This is the newsletter of the Family Travel Association, a new coalition of leading family travel experts, media and companies coming together to create an industry voice that will transform the way families travel — charting a path for future generations of travelers.


Family Travel Association News

Skift Podcast Tackles Family Travel, Looks at Where It’s Headed In 2016

This week’s Skift Podcast looks at the family travel segment, what it has become and where it’s going. Released today, the recorded discussion is with Rainer Jenss, president and founder of the FTA, and George Fleck, VP of global brand management for Le Meridien and Westin. The SkiftTake: "Family travel has moved beyond the theme park and the chicken finger to become just as interesting as every other type of travel." Amen to that.

Skift Podcast: Where Family Travel Is Headed in 2016

TravTrade to Power FTALinks Networking Platform

The FTA recently signed a partnership agreement with TravMedia | TravTrade to power the FTA’s new members-only online networking platform, FTALinks, scheduled to go live next month.

“TravMedia has been an industry staple for many for years,” said Rainer Jenss, FTA Founder & President. “With their TravTrade networking platform, they’re now making waves in an entirely new direction, providing us all with a professional networking platform dedicated to the travel industry.”


The FTALinks platform will help all FTA members network, share knowledge, access FTA information and more. Individuals who already have TravMedia or TravTrade profiles will automatically have them included in the FTALinks networking area.

“We’re very excited to power FTA’s networking platform,” noted Nick Wayland, CEO and Founder of TravMedia. “The FTA’s members are committed to growing the family travel space and we’re committed to helping them, in part by harnessing the TravMedia and TravTrade networks through a dedicated portal within the FTA’s website.”

Currently in beta testing, the FTALinks platform will be customized to the needs of the organization and its members, populated with relevant FTA information and launched for all members later in April.

FTA Media Center Nears 50 Members

The FTA Media Center has already almost grown to 50 media members, including travel journalists, bloggers, authors, broadcasters and industry experts. Everyone receives the benefits of membership crafted to help build a business and personal brand.

FTA Media Center

Here’s a hint of what’s coming: the FTALinks networking platform (see above) where all FTA members can connect online to showcase, share and learn about family travel; and an invitation to the Family Travel Association Summit 2016 in October. Of course, that’s just the beginning of the opportunities in store for Media Center members ready to actively participate in the FTA community dedicated to inspiring families to travel.

FTA Spotlight Shifts to Technology’s Impact on Family Travel

In the next step of our FTA Spotlight: Re/Defining Family campaign (download overview) we are searching for great resources about Technology’s Impact on Family Travel.

FTA Spotlight

Technological advancements have changed the character of family time and the nature of family travel. But while the quantity of family time evaporates, family vacations have become important as quality time. Technology should enable the making of memories, not compete with it.

Do you have strong feelings about this? We want to hear from you!

Family Travel Association Industry Newsletter Archive

Just in case you’ve missed any previous issues of this newsletter, check out our complete newsletter archive. We sure have come a long way together over the course of 30+ editions!

FTA Is Social - Share with Us

We’re busy on social media sharing about family travel. Join the conversation on Facebook (/familytravelassociation) and Twitter (@FamilyTravAssoc), with other platforms to follow. Be sure to tag us so we see it. Also use the #familytravel hashtag!

Family Travel Association Membership

The Family Travel Association membership base continues to expand, drawing in new associations, media outlets, destinations, tour operators, corporate entities, cruise lines, lodgings and travel specialists.

Who Are Our Newest Members?

Keystone Resort
Keystone Resort
"At Keystone Resort, we are dedicated to providing an incredible family vacation experience to our guests, with a focus on value, convenience and signature family offerings. We are excited to be the first ski resort to join the Family Travel Association and gain access to more research and insights specific to the family travel industry and consumer trends, so that we can continue to align with the needs and desires of our core guest and provide the best experience possible for families at Keystone."
– Maria Fox, Director of Marketing, Keystone Resort
Quebec Off the Beaten Track
Quebec Off the Beaten Track
"Being a member of this beautiful family travel industry has a lot to do with how a company can adjust its offerings to fit market demands. As travelers’ profiles change we have to change and acquire new expertise. That's why we are joining the Family Travel Association."
– Simon-Olivier Cote, Owner & Founder, Quebec Off the Beaten Track
TravMedia | TravTrade
TravMedia | TravTrade
"Family travel is a fast-expanding segment of the overall travel industry and we’re excited to join FTA’s growing membership to help tap into this trend. We look forward to networking, attending events, and leveraging FTA’s benefits to better help us serve the industry from both our TravTrade and TravMedia platforms."
– Dominika Dryjski, VP Global Development & Operations, TravTrade

Family Travel Association Member News

Family Safari in Africa: Educational and Exciting

Family Safari in Africa: Educational and Exciting
Rothschild Safaris tells us that many families take their kids out of school for travel to Africa during off-peak times. This is to avoid crowds and high prices. But they’re rightly concerned about building in learning experiences. Here are three ways to work education into a family safari in Africa.

Top 5 Things to Do During Family Travel in Kenya

Top 5 Things to Do During Family Travel in Kenya
Kenya is packed with excitement that is great for any family safari. From hand-feeding a giraffe and watching a feeding of rescued elephants to jumping with the Maasai, here is ARP Travel Group’s list of five must-do activities when you plan family travel there.

Your 10 Scariest RV Questions Answered

Your 10 Scariest RV Questions Answered
The thought of driving an RV scares a lot of people. They’re intrigued and they know their kids would be totally into it, but there are some things about it that can make people nervous. To put their minds at ease, here are answers to pressing questions by Dan Wulfman of Tracks & Trails.

Margo Peyton Becomes Deep Elite Ambassador for ScubaPro

Margo Peyton Becomes Deep Elite Ambassador for ScubaPro
Margo Peyton founded the highly-regarded diving program, Kids Sea Camp, which has introduced thousands of children and their families to the world's oceans. She has now become one of only 14 Deep Elite Ambassadors for ScubaPro. Learn about her passion in this revealing interview.

Aardvark Safaris Partners with Tusk Conservation Charity on Safaricom Marathon

Aardvark Safaris Partners with Tusk Conservation Charity on Safaricom Marathon
Safaricom has it all: royalty, African wildlife at risk, communities under pressure, and selfless souls making a difference. On June 25, 2016, runners run wild through Lewa Wildlife Conservancy in Kenya and raise money for conservation charity Tusk. The event is perfect for individuals, corporate teams and families.

Colleen Kelly Starts Production on Season Four of Her Family Travel TV Show

Family Travel with Colleen Kelly
Colleen Kelly, host and executive producer of Family Travel with Colleen Kelly, recently wrapped up shooting for her show's third season, which will air later this year, and has already started production on a fourth season. The show has grown significantly, now airing in 94 percent of the U.S., including every major market.

ACE Adventure Resort Makes $1 Million Infrastructure Upgrade

ACE Adventure Resort
Come spring 2016, the 1,500-acre ACE Adventure Resort in the West Virginia mountains will strut new finery thanks to a nearly $1 million infrastructure upgrade and enhanced guest amenities. Much of the splash has been lavished on the five-acre water park at the heart of resort.

Guests Rank Beaches Resorts as Top Hotels for Families in the World on TripAdvisor®

Beaches Resorts
Beaches Resorts in Negril and Turks & Caicos have been recognized by TripAdvisor®’s Travelers’ Choice® 2016 Awards as top hotels for families. Each year, TripAdvisor® determines the most sought-after hotels based on traveler reviews. In its most recent announcement are the hotels best suited for families.

The Hottest Digs at Sea: Family Travel Goes Next-Level

Beaches Resorts
Cruises make for excellent family vacations, but you want to find the right cruise for everyone. One important thing to consider is the stateroom where your family will reside. Here’s a look at some of CruiseCompete’s favorite cabins for families on today’s premium cruise lines.

Family Travel Industry News

There Should Be Flights Just for Parents

There Should Be Flights Just for Parents
If you’re smugly reading the headline and nodding, this isn’t about you. Unless a parent is literally changing a baby’s diaper on the foldout tray table, put on your headphones and chill. There really should be flights just for families. Because it would be good for families.

8 Ways to Be a Respectful Travel Family

8 Ways to Be a Respectful Travel Family
The desire to see the world and teach our children about other cultures, religions and ways of life comes with the responsibility to teach them to be respectful not only to locals, but to fellow travelers. Here are some top travel tips and rules of common decency.

Trend Alert: Is Heritage Travel The Next Big Thing?

Trend Alert: Is Heritage Travel The Next Big Thing?
More and more travelers are embarking on trips to find out where their family tree is planted. Many are retiring baby boomers with time to look stuff up. For such trips, travelers might be interested in using a travel agent who actually specializes in genealogy travel.

Spring Break 2016: Kids Free in Santa Fe

Spring Break 2016: Kids Free in Santa Fe
Destinations are getting in on the action, exploring how to serve traveling families’ needs. Santa Fe is making it easy to plan a family's Kids Free Spring Break. From March through mid-April, there are great deals in Santa Fe on lodging, food, arts, culture and other kid-friendly attractions.
Family Getaways

Other Industry Stories Through TravelAge West

As part of a collaboration with TravelAge West, we are sharing selected items of interest from their family travel news desk.

Reasons to Take the Whole Family to St. Kitts
Families can reconnect on the mountainous island of St. Kitts with an invigorating mix of nature, sea and history.

A Foolproof Guide to Teen Travel in New York City
Here's how parents can prevent boring moments during a Big Apple vacation.

Help Clients Celebrate the National Parks Centennial
Clients can celebrate the U.S. National Park Service’s centennial with guided tours that explore the nation’s natural and historical wonders.
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