Research Advisor

Director of Strategy

Peter Bopp serves on the Board of Directors of the Family Travel Association, and works on our strategy, marketing, consumer research and insights. He has managed our family travel research partnership with NYU’s Tisch School of Tourism and Hospitality, and is building the FTA Consumer Panel for ongoing research and feedback benefitting the industry and our member organizations.

A partner in Leadership Strategy Group, Peter specializes in coaching senior level executives in consumer-oriented businesses, with a focus on business management, marketing, advertising and brand functions. Peter enjoys working with senior leaders and their teams to develop and sharpen their leadership vision, values, impact, authenticity and personal brand.

Prior to his current role, Peter held senior business and marketing leadership roles at American Express and Kraft Foods. Peter joined American Express in their travel division, where he led the consumer travel programs for the Green Card and Small Business portfolios. He subsequently led marketing for the Small Business Services Division and was Vice President of Advertising for all U.S. American Express businesses. At Kraft Foods, Peter was senior brand manager for the Sanka and Maxwell House Decaffeinated Brand Portfolios.

Peter is an enthusiastic traveler. Among his favorite journeys was on sabbatical from American Express, when he extensively traveled through Australia and New Zealand. He also took great joy in planning his extended family’s annual reunion trip each summer in Bermuda and upstate New York.

Peter holds an MBA in Marketing and Finance from the Kellogg School at Northwestern University, and a BA in International Relations from Brown University.

Video interview with
Peter Bopp