Vision and Mission
OUR VISION
To inspire and empower families to travel and help them discover what’s possible.
MISSION
FTA is the only association of family travel professionals dedicated to providing its members with education, research, best practices and networking opportunities so they can better serve families with a variety of rewarding and enriching travel experiences.
Educate
Educate consumers on the positive and lasting impact that travel has on children.
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Promote
Promote all the child-friendly experiences, services and destinations families can share together.
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Simplify
Simplify the real and perceived challenges of planning family getaways.
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PLAN
Membership dollars enable the Family Travel Association to activate the following initiatives to drive growth:
- Establish credibility for members
- Targeted PR outreach
- Consumer-facing website – www.familytravel.org
- Ad campaigns
- Nationwide consumer promotion/contest
- Family Travel Association Summit
- Industry newsletters
- Consumer research to better understand this diverse and complex subject
