Vision and Mission

Vision and Mission

OUR VISION

To inspire and empower families to travel and help them discover what’s possible.


MISSION

FTA is the only association of family travel professionals dedicated to providing its members with education, research, best practices and networking opportunities so they can better serve families with a variety of rewarding and enriching travel experiences.


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Educate

Educate consumers on the positive and lasting impact that travel has on children.
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Promote

Promote all the child-friendly experiences, services and destinations families can share together.
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Simplify

Simplify the real and perceived challenges of planning family getaways.
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PLAN

Membership dollars enable the Family Travel Association to activate the following initiatives to drive growth:

  • Establish credibility for members
  • Targeted PR outreach
  • Consumer-facing website – www.FamilyTravel.org
  • Ad campaigns
  • Nationwide consumer promotion/contest
  • Family Travel Association Summit
  • Industry newsletters
  • Consumer research to better understand this diverse and complex subject

Member Spotlight

Finca Las Nubes

Finca Las Nubes is a private nature reserve and organic farm with family villas for rent in San Juan Del Sur, Nicaragua, owned and operated by the Robertson Family. The property is 240 acres of forest and farm producing several certified organic products with a sustainable hardwood furniture business as well as store and restaurant […]

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