Quick and easy question: If you have children at home, have or will you take a summer vacation with them this year? I’m sure most, especially those in the travel industry, will answer “Yes,” which is great. Now for a slightly tougher one: If you have children at home, have or will you take all your eligible vacation days so you can travel more with them this year? What’s not so great is that far fewer of you will reply affirmatively.
The reality is, 58% of parents do not use their earned paid leave according to the Family Travel Association (FTA)’s 2018 Family Travel Survey. In fact, that’s considerably more than the 52% of all Americans who don’t.
That’s not only a sad reflection of our society, it’s a real problem for our industry and for those who focus on family travel in particular. After all, if parents don’t use all their vacation time, they won’t be going on more cruises, visit new countries, stay at an all-inclusive, or consult a travel advisor. They won’t be using our products and services. And never mind that families won’t be gaining all of the benefits that come from taking time off together.
So what can we do to address these depressing statistics?
Back in 2015, the US Travel Association (USTA) launched Project: Time Off, to change the culture surrounding the use of personal time off. For the next three years, the USTA invested in groundbreaking research, publicizing the benefits of using vacation days, and started to move the needle in right direction.
To continue the momentum started by the USTA, the FTA is launching #TakeFamilyTime, an advocacy campaign focused on changing the mindset and behavior of parents who don’t use all their days.
The campaign will make its formal public debut in September, but during the month of August, the FTA is encouraging its members, including advisors, to use their social media influence and base of family clients to better understand why so many parents don’t use all of their paid time off, and where family vacations fit in the prioritization of using those days. In September, the FTA will be taking what we learn and amplifying those findings and stories to the general public.
We encourage you to do the same and join us on this important crusade. Why? Because our families and our business depend on it.
So now I ask you: Would YOU please use the form below to let us know how you feel about these issues and your thoughts about how both the industry and our workplaces can help make family vacations a higher priority.
Thank you for your continued support.
Around The World at Two Years Old
A Family Travel Association member’s son is now the youngest American to ever visit all seven continents. Travel expert Lesley Carter of Bucket List Publications has been traveling her entire life, visiting nearly 100 countries at this point. WhileContinue Reading Story
Q&A: Ashish Sanghrajka, Big Five Tours & Expeditions
Big Five Tours & Expeditions began in Kenya in 1973 as a safari company for East Africa. This year, the family business celebrates 50 years of offering travel all around the world. Started by Mahen Sanghrajka after he discovered a love of travel,Continue Reading Story
G Adventures Forms New Holding Company, G Travel Community
The new year is already seeing changes in the travel industry, including the formation of a new holding company for community tourism pioneer and small-group adventure operator G Adventures. The new holding company will bring existing and new brand aContinue Reading Story
Q&A: Rauf Shakir, CEO of USA Guided Tours
Traveling with USA Guided Tours means a personalized approach to sightseeing, led by locals with a passion for their city. The company was started nearly a decade ago by Rauf Shakir and partners. He had years of experience in DC hospitality, workingContinue Reading Story
Family Travel Association (FTA) Announces Partnership with Signature Travel Network
New York – September 19, 2022 – The Family Travel Association (FTA) has formed its first partnership with a consortia: Signature Travel Network, a member-owned community of leading travel agencies, representing more than 10,000 travel advisorContinue Reading Story
Q&A: Dawn M. Barclay, Traveling Different
Dawn M. Barclay has spent more than 30 years in the travel industry, as a travel reporter, a travel agent, sales and marketing, Global Luxury Suites, an international limo company and more. Recently, she’s combined that experience with research andContinue Reading Story
Q&A: Loulu Lima, Chief Travel Guru of Book Here, Give Here
Book Here, Give Here was founded by Loulu Lima in 2015 as a way for travelers to not only see the world, but to do it in a socially conscious way. This minority- and woman-owned business based in Austin, Texas supports responsible travel with a causeContinue Reading Story
Q&A: Mariana Watson, Commercial Director of Coltur Peru
Coltur Peru has spent 65 years spreading a love for Peru and creating positive impact through travel. The travel company has roots in a family history of adventure and travel, “deeply engrained ethics, extensive knowledge of our country and unwaverContinue Reading Story
Q&A with Jessica Griscavage, Founder of Runway Travel
As a Family Travel Association board member for the last three years and new chair of the association’s Travel Advisor committee, Jessica Griscavage cares deeply about making family travel unforgettable. After many years working for McCabe World TrContinue Reading Story
Q&A: Eric Lutey, Business Development Manager for Family Travel Association
FTA is proud to announce our new business development manager, Eric Lutey; who brings many years of tour and travel industry experience to the role. Lutey started his career a little over 20 years ago, working as a student tour operator in Michigan,Continue Reading Story
Q&A With David Gilmore, Director Strategic Partnerships for Panorama Travel Solutions
Working with Panorama, a Travel and Leisure Co. brand, David Gilmore’s goal is to help travel businesses bring convenience, information, inspiration and value to their customers. Panorama is delivering a full suite of travel solutions and B2B partnContinue Reading Story
Q&A with Chitra Stern, CEO of Martinhal
Owner and founding board member of Martinhal Family Hotels & Resorts, Chitra is a passionate entrepreneur and real-estate & hotel developer, working alongside her business-partner and husband, Roman, on their projects in Portugal. They have hContinue Reading Story